Press Kit
Digital press kit · Updated August 2026
Peachy Earth is a Black-owned, woman-owned hemp wellness brand in Duluth, Georgia — third-party tested products, an independent storefront, and a community that shops there on purpose.
For editors: everything on this page is cleared for publication. Highlighted items marked TK are awaiting final confirmation — email us before running them.
Fast facts
The details reporters ask for first. Copy them straight into a story.
- Founded
- 2019Duluth, Georgia
- Ownership
- IndependentBlack-owned and woman-owned; independently operated since day one
- Retail flagship
- Duluth, GA2730 Peachtree Industrial Blvd, Ste 106, Duluth, GA 30097
- Category
- Hemp & wellnessCBD, Delta-8, Delta-9, functional mushrooms, hemp beverages, topicals
- Distribution
- Retail + e-commerceIn-store in Duluth and shipping nationwide; free shipping over $50
- Wholesale
- OpenStocked in TK partner locations across metro Atlanta
- Testing
- Third-partyEvery product batch verified for potency and purity; COAs available on request
- Team
- TK employeesFounders plus retail and fulfillment staff
- Online
- peachyearth.com@apeachyearth on Instagram, Threads · @peachy.earth on TikTok · /peachyearthatl on Facebook
Approved boilerplate
Three lengths, all pre-cleared. Use whichever fits the word count.
Short · 25 words
Peachy Earth is a Black-owned, woman-owned hemp wellness brand in Duluth, Georgia, offering third-party tested CBD, Delta-8, Delta-9, mushroom and hemp beverage products in-store and nationwide.
Medium · 50 words
Founded in 2019, Peachy Earth is a Black-owned, woman-owned hemp and wellness brand based in Duluth, Georgia. Its curated line spans CBD, Delta-8, Delta-9, functional mushrooms, hemp-infused beverages, tinctures and topicals — every batch third-party tested — sold through its Duluth storefront and shipped nationwide from peachyearth.com.
Long · 100 words
Peachy Earth is a Black-owned, woman-owned hemp and wellness brand founded in Duluth, Georgia in 2019 and independently operated since day one. The brand curates a full range of plant-based products — CBD, Delta-8, Delta-9, functional mushrooms, hemp-infused beverages, tinctures, topicals and pre-rolls — with every batch third-party tested for potency and purity. Peachy Earth serves customers through its Duluth retail store and ships nationwide from peachyearth.com, alongside a wholesale program for regional retailers. Built for a community that was underserved by the first wave of hemp retail, the brand pairs approachable education with products people actually enjoy using.
The story
Peachy Earth started because the hemp aisle didn't look, sound, or feel like the people shopping it.
The first wave of CBD retail in Georgia was clinical, white-labeled, and largely uninterested in explaining itself. Peachy Earth opened in Duluth in 2019 with the opposite instinct: put the lab results on the table, keep the language plain, and build a store where a first-time buyer and a regular get the same unhurried answer to the same question.
That approach shaped the assortment. Rather than stocking everything a distributor will sell, the founders curate — gummies, tinctures, topicals, functional mushrooms, hemp beverages — around what customers come back for and what the COAs support. It also shaped the storefront, which functions as much as a place to ask questions as a place to buy.
Seven years in, Peachy Earth ships nationwide, supplies regional retailers, and remains independently owned. TK — add the founding moment: what happened in 2019 that made you open the doors?
TK — founder quote pending approval. Draft: “We didn't see a brand that felt like ours, so we built one. Everything else has come from listening to the people who walk in.”Pauleka Cooper, Co-founder
Leadership
Bios and headshots cleared for editorial use.
Pauleka Cooper
Co-founder
Pauleka Cooper co-founded Peachy Earth in 2019 and leads brand, merchandising and customer experience. TK — 2 to 3 sentences: what she did before Peachy Earth, what drew her to the category, what she owns day to day.
Download headshot
Geno Cotton
Co-founder
Geno Cotton co-founded Peachy Earth and leads operations, sourcing and wholesale partnerships. TK — 2 to 3 sentences: background, how products get vetted before they hit the shelf, what he owns day to day.
Download headshotInterview availability: both founders are available for print, podcast and broadcast interviews on hemp retail, small-business ownership in Gwinnett County, and product testing and safety. About a week of lead time is preferred; same-week requests are worth asking about.
What we make
Full catalog at peachyearth.com. Samples for review are available to credentialed media 21 and over.
- Gummies
- Delta-8
- Delta-9
- Functional mushrooms
- Hemp beverages
- Tinctures
- Creams & lotions
- Pre-rolls
- Disposable vapes
- Wellness
- Accessories
- Merch
$38
Watermelon Delta-9 Gummies
The house flagship and the brand's most-repeated purchase.
$38
Peach Bellini 10mg Delta-9
The signature flavor — the one that carries the brand name.
$38
Blue Razz Vibes Delta-9
Rounds out the core gummy line.
$59.99
2000mg CBD Muscle & Recovery Lotion
The topical entry point for customers new to the category.
New
In the Mood Intimacy Gummies, 100mg
Newest release and the brand's push into functional, occasion-specific formats.
Story angles
Six directions the founders can speak to on the record, with the beats they suit.
Who hemp retail left out
How a Black-owned, woman-owned shop built a customer base the first wave of CBD stores never spoke to — and what that changed about merchandising, staffing and store design.
Business · Culture · Local news
“Third-party tested” means nothing until you read it
A plain-language walkthrough of what a certificate of analysis actually shows, what gets left off, and the questions a shopper should ask before buying anything hemp-derived.
Consumer · Health & wellness · Service journalism
The sober-curious shelf
Hemp-infused beverages as the fastest-moving category in the store, and what that says about how Atlanta is drinking — or not — right now.
Food & drink · Trend · Nightlife
Running a hemp business under shifting rules
What Georgia's regulatory changes mean for an independent operator: compliance costs, banking and payment processing, and what small shops need that large ones don't.
Policy · Small business · Georgia news
Duluth is a destination now
An independent storefront on the Peachtree Industrial corridor and the case for Gwinnett County retail outside the perimeter.
Local · Real estate · Community
Beyond the buzz: functional formats
Sleep, recovery, focus and intimacy products aimed at a specific moment rather than a general effect — and why customers are buying by occasion.
Wellness · Product · Lifestyle
Editorial & compliance notes
Hemp is a regulated category. These notes keep coverage accurate and keep everyone — publication included — out of trouble.
Adults 21+ only
All Peachy Earth products are intended for adults 21 and over. Please don't run imagery or captions that place products with anyone under 21, and note the age restriction where the story invites readers to shop.
No health or medical claims
Peachy Earth does not claim its products diagnose, treat, cure or prevent any condition. Please avoid framing products as treatment for anxiety, insomnia, pain or any diagnosis, including in headlines and captions.
Effects language
Describe products by category, cannabinoid and milligram strength rather than by promised outcome. Individual experience varies, and effects language is the fastest way to a compliance problem.
Lab results
Every batch is third-party tested. Certificates of analysis for any product featured in a story are available on request and can be linked directly.
Legal status
Products are hemp-derived and formulated to comply with federal and Georgia hemp law. If your story addresses legality, please request current language — the regulatory picture changes.
Imagery
Don't pair products with driving, machinery, pregnancy or minors. Approved lifestyle and product photography is available for use.
Required disclaimer — please include when products are namedThese statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease. For use by adults 21 and over. Keep out of reach of children. Not for use by those who are pregnant or nursing. Do not drive or operate machinery after use.
Media contact
Interviews, samples, assets, fact checks and deadline requests — start here.
Press & media
Visit & shop
peachyearth.com
2730 Peachtree Industrial Blvd, Ste 106
Duluth, GA 30097
Wholesale
Retailers and stockists: peachyearth.com/wholesale